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	<title>Eureka Man &#187; The Future</title>
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		<title>Natural Language Search Engine Optimization</title>
		<link>http://eurekaman.com/natural-language-search-engine-optimization</link>
		<comments>http://eurekaman.com/natural-language-search-engine-optimization#comments</comments>
		<pubDate>Sun, 28 Oct 2007 01:51:43 +0000</pubDate>
		<dc:creator>Eureka Man</dc:creator>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[The Future]]></category>

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		<description><![CDATA[This is a tip for search engine optimizers of the future, a future in which Powerset, or a similar system, grabs a major piece of the search market. Powerset has language understanding capabilities well below those of a human. In particular it deals much better with sentences constructed in what might be referred to as [...]]]></description>
			<content:encoded><![CDATA[<p>This is a tip for search engine optimizers of the future, a future in which <a href="http://powerset.com">Powerset</a>, or a similar system, grabs a major piece of the search market. Powerset has language understanding capabilities <a href="http://eurekaman.com/is-there-an-uncanny-valley-for-natural-language-search">well below those of a human</a>. In particular it deals much better with sentences constructed in what might be referred to as some form of <a href="http://en.wikipedia.org/wiki/Standard_English">&#8220;Standard English&#8221;</a>. This is not a peculiarity of Powerset. If you ever find a NL system that understands humans as well as they understand each other then you&#8217;ve found genuine <a href="http://en.wikipedia.org/wiki/Artificial_general_intelligence">AGI</a> and you&#8217;ll be doing <a href="http://www.singinst.org/overview/whatisthesingularity">more interesting things</a> with it than making search engines. I&#8217;m sure the guys at Powerset are thinking about ways to parse sentences that don&#8217;t quite match their grammar. Nevertheless, it will always remain true that natural language search engines do not read the web as well as humans do.</p>
<p>Given this tip, you can guess what search engine optimizers will do. If you want to increase your chances of being indexed right by Powerset, you&#8217;d better work out what grammar it likes best and conform to it. At last, prescriptive linguistics will find its true purpose. Imagine the written comment of a future English teacher, amid the red marks, &#8220;Incorrect grammar. Will not be well indexed&#8221;.</p>
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