From Niall Kennedy’s (always excellent) analysis:
Adobe’s first big Apollo app is an Internet video application codenamed Philo. The pervasiveness of Flash Player created multi-billion dollar Internet video startups powered by the Flash video format. The Philo team hopes to expand the display size and quality of distributed videos and get publishers encoding using the latest Flash video encoders. Publishers can brand the entire video player, delivering MTV content in what looks like a MTV video player, or a Rocketboom-themed player…
Great!! thats just what I want – an MTV branded video player to play MTV videos and a Rocketboom branded video player to play Rocketboom videos. Awesome!
This is not the future of the web people, and it certainly isn’t the future of the desktop. Please try to resist.